Usher recently revealed in an interview that back in the early 2000s, he engaged in a bidding war with Justin Timberlake over signing Justin Bieber to a recording contract. Both Usher and Timberlake were at the peak of their careers, and the opportunity to work with the then-unknown pop star was presented to them. Ultimately, Usher emerged victorious and signed Bieber to his joint record label with Scooter Braun, Raymond Braun Media Group, in 2008.
Despite the competitive nature of the situation, Usher made it clear that there was no bad blood between him and Timberlake. In fact, he expressed a desire to collaborate with Timberlake on a record, acknowledging Timberlake’s talent and legacy as an artist. Usher emphasized that while there was a bidding war between them, he respected Timberlake and his work, and there was mutual admiration between the two artists.
Fans were hopeful that Bieber, whom Usher had mentored, would join him on stage for his Super Bowl 2024 halftime show. However, Bieber declined the invitation, citing that he “wasn’t feeling it” at the time. Despite this, Usher understood the situation and confirmed that he and Bieber had a brief conversation about collaboration in the future when the timing felt right for both of them. It was revealed that instead of performing at the Super Bowl, Bieber and his wife, Hailey, watched Usher’s performance from a suite in Las Vegas, surrounded by other celebrities.
Justin Bieber has been keeping a low profile since canceling the remaining dates of his “Justice” tour in 2022. This decision came after being diagnosed with Ramsay Hunt syndrome, which temporarily paralyzed part of his face. Bieber had also faced mental health struggles in the past, leading to the cancellation of several dates on his “Purpose” tour in 2017. Despite these challenges, Bieber continues to focus on his well-being and recovery, taking the necessary time off to address his health issues.
Overall, the rivalry between Usher and Justin Timberlake over signing Justin Bieber showcases the competitive nature of the music industry. While there were tensions between the artists during the bidding war, there was also a sense of respect and admiration for each other’s talent. Bieber’s decision not to perform at the Super Bowl highlights the importance of prioritizing mental and physical health, especially in the face of challenges and setbacks. As Usher and Bieber look towards a potential collaboration in the future, it is clear that mutual respect and understanding are key in the world of music and entertainment.