In a groundbreaking move, Rainmaker Content, a UK-based distributor, has acquired the international rights to the highly-anticipated documentary, Plastic People: The Hidden Crisis of Microplastics. The documentary, produced by Canada’s renowned White Pine Pictures, delves into the pervasive issue of plastic pollution and its detrimental effects on human health. This 90-minute film is set to make its world premiere at the prestigious SXSW Festival, where it has been selected for the Documentary Spotlight category.
Plastic People sheds light on the alarming reality of our planet’s addiction to plastic, a material that has become deeply entrenched in our daily lives. The film reveals the disturbing truth that only a mere 10% of plastic is recycled, while the remaining 90% degrades into harmful microplastics that plague our environment and pose a significant risk to our well-being. Through groundbreaking research and first-hand testing, Plastic People showcases the pervasive presence of microplastics in our bodies, from our organs and blood to the placentas of new mothers.
Renowned author and science journalist, Ziya Tong, takes viewers on a personal journey as she co-directs Plastic People alongside Ben Addelman. Tong’s hands-on approach to the documentary includes visiting leading scientists worldwide, conducting experiments in her own home, and exploring the impact of microplastics on her own body and food. This intimate exploration adds a unique perspective to the film, allowing audiences to witness the impact of plastic pollution on a personal level.
Plastic People is a collaborative effort spearheaded by producers Vanessa Dylyn and Stephen Paniccia, with White Pine Pictures’ President Peter Raymont and Canadian author Rick Smith serving as executive producers. The documentary has received funding from various sources, including Telus Communication’s documentary film initiative, the Canada Media Fund, Telefilm Canada, and philanthropic organizations such as the Dragonfly Fund and Chisholm Thomson Family Foundation.
Phillips, the Co-CEO of Rainmaker, emphasized the urgent need to address plastic pollution not only as an environmental concern but also as a critical threat to human health. Plastic People aims to educate audiences on the true scope of the plastics crisis and spark meaningful conversations about potential solutions. By bringing together leading experts, compelling narratives, and eye-opening research, the documentary serves as a powerful advocacy tool for promoting environmental conservation and sustainability.
Rainmaker Content’s partnership with White Pine Pictures marks a significant step towards promoting impactful storytelling and thought-provoking narratives. The distributor’s recent collaboration with No Equal for scripted drama series further demonstrates its dedication to showcasing diverse and engaging content that resonates with global audiences. As SXSW kicks off in Austin, Texas, audiences can look forward to experiencing the powerful message of Plastic People and engaging in meaningful discussions about the future of our planet.