AMC Entertainment, a theatrical giant, reached a milestone over the weekend by posting its highest attendance and admissions revenue of any weekend in 2024. This success was attributed to the release of Disney/Pixar’s Inside Out 2 and Sony’s Bad Boys: Ride Or Die. The momentum started on Friday, June 14, with AMC recording its most attended day of the year, a record that was quickly surpassed by Saturday, now ranking as AMC’s busiest day of 2024. The weekend saw over one million people attending movies at AMC locations each day, setting a new record for the year.
Total U.S. attendance over the weekend from Thursday through Sunday was approximately 3.8 million, while international attendance saw a double-digit percentage increase compared to the same weekend the previous year. This growth was primarily driven by the phenomenal success of Inside Out 2, which had an opening weekend revenue of over $150 million domestically, marking it as one of the biggest animated openings since Pixar’s Incredibles 2. Bad Boys: Ride Or Die also contributed significantly to the increased attendance with a strong hold in its second weekend, generating $33 million at the domestic box office.
Adam Aron, the CEO of AMC, acknowledged the magic of movies and the power of the theatrical experience as key factors behind the record-breaking weekend. Despite the apparent differences in genres between Inside Out 2 and Bad Boys: Ride Or Die, both films were tailored for the big screen and effectively marketed to a theatrical audience, resulting in a successful turnout. Aron expressed gratitude to the filmmakers, Disney and Sony Pictures, and most importantly, to the guests who chose to experience these films on AMC’s massive screens with top-notch sound and comfortable seating.
With 900 theaters and 10,000 screens worldwide, AMC Entertainment continues to be a dominant force in the theatrical exhibition industry. The successful weekend in 2024 not only highlighted AMC’s capabilities in attracting audiences but also demonstrated the enduring appeal of the moviegoing experience. As the entertainment landscape evolves, AMC remains committed to providing an unparalleled cinematic experience for audiences around the globe, ensuring that the magic of movies continues to captivate and inspire generations to come.