Sony/Wayfarer Studios’ It Ends with Us, a heartfelt romance drama, has exceeded all expectations by surpassing $100M at the domestic box office in just 11 days since its release. This achievement has solidified its place as a standout film in the summer lineup of movies.
Outperforming Expectations
Although It Ends with Us may not be Blake Lively’s highest-grossing live-action film at the domestic box office, it is on track to surpass her previous record-holder, 2011’s Green Lantern. Additionally, for star and director Baldoni, this movie marks a significant milestone as the top-grossing project of his career.
The film raked in $2.8M on a single Monday, showcasing its enduring popularity among moviegoers. With a total gross of $100.4M and a global revenue of $180M as of last weekend, It Ends with Us has proven to be a commercial success.
Recognition of Female-Driven Stories
Sony Pictures Co-Head of Global Theatrical Marketing, Danielle Misher, emphasized the importance of female-driven narratives in cinema and praised the marketing campaign for the film. The thoughtful and nuanced approach to promoting the movie celebrated female agency and resilience, resonating with audiences worldwide.
Despite tough competition from other big-budget productions, such as Alien: Romulus and Deadpool & Wolverine, It Ends with Us has managed to hold its ground at the box office. The film’s ability to captivate audiences amidst the fierce summer movie season is a testament to its compelling storytelling and emotional depth.
Looking ahead, It Ends with Us is poised to continue its strong performance at the box office. With projections indicating a potential domestic gross between $625M and $650M, the film is expected to leave a lasting impact on the industry. As of now, it stands as one of the top-grossing movies of the year, showcasing the enduring appeal of heartfelt storytelling.