Warner Bros and Imax have announced that the film “Barbie” has become the highest-grossing film of 2023 at the domestic box office, surpassing $575 million in ticket sales. Directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling, this cinematic masterpiece has also achieved global success, grossing over $1.3 billion worldwide. To celebrate this momentous occasion, “Barbie” will receive a one-week Imax release, starting on September 22, in select locations both in North America and around the world. This special Imax version will include exclusive post-credits footage handpicked by Gerwig herself.
Greta Gerwig, expressing her gratitude, said, “The worldwide enthusiasm for Barbie has been overwhelming, humbling, and deeply moving. So many Barbie fans have embarked on this incredible journey with us, and we cannot thank them enough for their unwavering support. We made Barbie for the big screen, and it is an absolute thrill to bring it to Imax, the largest screen of all.” Gerwig understands the significance of this film and its impact on audiences, both young and old, who have embraced Barbie as an emblem of empowerment and inspiration. As a token of appreciation, the filmmakers have added special new footage, providing audiences with further glimpses into the incredible work of the cast and crew.
Richard Gelfond, CEO of Imax Corporation, expressed his excitement about the collaboration with Gerwig and Warner Bros., saying, “For all of us in the exhibition community, it has been thrilling to witness an original film like Barbie become an unparalleled critical and commercial success this summer. We are delighted to partner with Greta and her exceptional filmmaking team, as well as our friends at Warner Bros., to present this special edition of Barbie, featuring never-before-seen footage exclusively to Imax audiences worldwide.” This partnership between Imax and the creative forces behind Barbie highlights the remarkable achievements of this film, and its impact on the entertainment industry as a whole.
Warner Bros. Domestic Distribution Boss, Jeff Goldstein, and International Distribution Boss, Andrew Cripps, acknowledged the overwhelming success of Barbie, stating, “If there was one thing missing in this winning Barbie strategy, it was being able to showcase Greta’s unique vision on premium Imax screens during the ultra-competitive summer season. The continued demand for Barbie, even as it enters its sixth weekend in theaters, reflects both the exceptional quality of the film and the excitement audiences have for its captivating story. Greta, Margot, Ryan, and everyone involved in Barbie have not only captured the attention but also the hearts of moviegoers worldwide. We are thrilled to offer audiences the opportunity to experience Barbie, whether for the first or fifth time, in the immersive format of Imax.”
The success of Barbie serves as an extraordinary example of the power of storytelling and the enduring appeal of beloved characters. This film has resonated with audiences of all ages, captivating them with its remarkable visuals, compelling narrative, and dynamic performances. Directed by Greta Gerwig and brought to life by a talented cast and crew, Barbie has truly become a cultural phenomenon. The decision to release a special edition in Imax theaters demonstrates the filmmakers’ commitment to providing audiences with an unparalleled cinematic experience.
As Barbie continues to dominate the box office and capture the hearts of viewers worldwide, its impact on the film industry cannot be understated. It not only reinforces the importance of diverse storytelling but also showcases the significance of strong female-led narratives that inspire and empower. The success of Barbie is a testament to the talent and dedication of everyone involved in its creation. Fans can look forward to experiencing this sensational film on the grandest scale possible through the Imax release, providing an immersive experience that will undoubtedly leave an indelible mark on their cinematic journey.