Adventure reality shows have long been a staple of linear TV, captivating audiences with their high stakes and thrilling scenarios. However, a group of German YouTubers have recently disrupted the genre by creating their own digital hit: 7 Vs Wild. This YouTube series combines the peril and jeopardy of popular shows like Alone and Naked & Afraid with a unique twist, building communities and followers around its episodes. The success of 7 Vs Wild has demonstrated that digital and linear formats can work harmoniously together, attracting the attention of major platforms like Amazon Freevee.
The story behind 7 Vs Wild began when YouTubers Fritz Meinecke, Johannes Hovekamp, and Max Kovacs crossed paths while shooting a video for a mutual friend in the late 2010s. At the time, outdoor YouTube content was still relatively unknown in the German mainstream, despite being created with a lot of passion and effort. This realization sparked a discussion among the three creators, leading them to brainstorm ideas for a new project. They wanted to bring the excitement of survival reality to the digital realm and create a show that would engage and captivate audiences.
The concept behind 7 Vs Wild is simple yet effective. Instead of featuring well-known survivalists or celebrities, the show places seven Insta-literate content creators in a challenging environment with only seven items of basic equipment. The participants are then left alone to film their experiences over the course of seven days. This format not only provides compelling content for the show itself but also encourages the creators to share additional content on their own channels. As a result, a “bubble of community” forms, merging the individual fan bases into one large group within the project.
One of the key elements that sets 7 Vs Wild apart is the strong sense of community involvement. Each participant brings their own reach and fan base, creating a network of support that extends beyond the show itself. This voluntary collaboration fosters a continuous sense of community among the viewers, who become invested in the journey of their favorite creator. The show’s creators actively involve the community in various aspects of the production, allowing them to have a significant influence on the show’s direction and decisions.
The first season of 7 Vs Wild, shot in Sweden, became a huge hit in Germany during the pandemic in 2021. With millions of people confined to their homes, the show offered a much-needed escape and entertained viewers with its adventurous spirit. Season 2 followed with a fresh cast and a modified format, this time filmed in Panama. Both seasons garnered a combined total of 200 million views on YouTube, solidifying 7 Vs Wild as a genuine hit in one of Europe’s largest countries.
The upcoming Season 3 of 7 Vs Wild takes the participants to the Canadian wilderness. In a significant move, Amazon Freevee in Germany has commissioned the show as an original for its free streaming service, solidifying its belief in the show’s potential. The deal with CaliVision, the show’s producer, ensures that episodes will still be available on YouTube, maintaining the show’s online presence and reach.
One aspect that sets 7 Vs Wild apart from traditional TV formats is its reliance on YouTube and independent work. The show’s creators have embraced the advantages of digital platforms, which provide significant freedoms compared to traditional TV networks and productions. This flexibility has allowed the show to evolve and remain fresh, drawing on the diverse talents and perspectives of the participating YouTubers. The active participation of the community in shaping each phase of the project further strengthens the show’s connection with its audience.
As the actors and writers’ strikes continue, the opportunity for breakout unscripted formats grows. Success in one country often paves the way for international adaptations, with buyers looking for evidence of a show’s appeal. 7 Vs Wild has already attracted international interest, and its format is being considered for adaptation in other countries. The unique combination of engaging creators, enthusiastic communities, and thrilling adventures makes it an enticing prospect for streamers and production partners worldwide.
The Challenge for Linear Networks
For traditional linear networks, the rise of 7 Vs Wild poses a challenge. The format’s success relies on embracing the digital world and allowing creators to maintain their own unique voices and styles. The creators understand their communities best, and by giving them the creative freedom to express themselves, linear networks can tap into the younger audience that thrives on social platforms. Finding a way to direct these online communications to linear platforms can result in a win-win situation for both parties, providing captivating content for viewers and expanding the reach of linear networks.
7 Vs Wild has proven that breakout hits can emerge from unexpected places in the digital landscape. German YouTubers have successfully carved their own niche within the adventure reality genre, captivating audiences with their unique approach. By embracing the power of the online community, 7 Vs Wild has created a truly immersive and engaging experience for viewers. As the show continues to evolve and expand, it will be interesting to see how the traditional TV industry adapts to this new wave of digital content creators.