Los Angeles Lakers fans, rejoice! A groundbreaking announcement has been made that will forever change the way we experience and consume Lakers content. Spectrum SportsNet, in collaboration with the Lakers, has launched Spectrum SportsNet+. This direct-to-consumer streaming subscription service provides a 24/7 feed of Spectrum SportsNet programming, including live Lakers games and exclusive behind-the-scenes content. This exciting development caters to the growing trend of cord-cutting and enhances accessibility for sports enthusiasts across a wide range of devices.
In the past, Lakers fans faced limited options for accessing Spectrum SportsNet programming, having to subscribe to costly cable services such as AT&T’s UVerse, DirecTV, or Cox. These bundles were not only expensive but also offered limited flexibility. However, with the introduction of Spectrum SportsNet+, fans in Southern California, Hawaii, and Southern Nevada without access to Spectrum SportsNet now have the opportunity to enjoy Lakers coverage without the need for a traditional pay TV subscription.
Spectrum SportsNet+ offers a variety of packages to cater to the diverse preferences of Lakers fans. For just $19.99 per month or $179.99 per season, subscribers gain access to their beloved team’s live games and in-depth content. The affordability and flexibility of these packages represent a significant step towards revolutionizing the Regional Sports Network model in the modern era of sports viewing.
NBA Commissioner Adam Silver has highlighted the need for a reinvention and overhaul of the traditional delivery system. In an interview with Yahoo Sports, Silver emphasized the importance of allowing fans to access their local team’s games at a reasonable cost through digital platforms. This innovative approach signifies the NBA’s recognition of the changing demographics and viewing habits of its audience.
As cable subscriptions decline and the composition of viewership shifts, the NBA is proactively adapting to ensure its content reaches its young and diverse audience. The league’s focus on streaming offerings distinguishes it from other major sports organizations in the United States. The NBA’s forward-thinking strategy has been reinforced by its lucrative broadcasting contracts. Disney and Warner Bros. Discovery, through ESPN/ABC and TNT respectively, currently pay the league a staggering $2.7 billion a year to air games nationally. However, as these agreements approach their expiration date in 2024-25, the media landscape is poised for a potential transformation.
The launch of Spectrum SportsNet+ demonstrates the Lakers’ commitment to providing an immersive and premium experience for their fans. Tim Harris, President of Business Operations for the Los Angeles Lakers, expressed his excitement about this new service and the opportunity it presents to engage with a greater number of Lakers supporters. Spectrum SportsNet+ offers not only live regular season Lakers games but also comprehensive coverage, analysis, and exclusive behind-the-scenes content that fans crave.
The introduction of Spectrum SportsNet+ marks a pivotal moment in the evolution of Lakers coverage. By embracing an innovative streaming strategy, Spectrum SportsNet and the Lakers have revolutionized how fans can access and enjoy their favorite team’s games and exclusive content. With affordable packages and a commitment to enhancing the fan experience, Spectrum SportsNet+ is poised to inspire and cultivate the next generation of Lakers fans. As the media landscape continues to evolve, this exciting development sets a precedent for how other sports teams and leagues can adapt to meet the changing demands of their audience.