The Phenomenon of Barbie: Crossing the $1B Mark

As the world sits in amazement, it is time to celebrate the incredible achievements of Greta Gerwig, Margot Robbie, and the entire team behind Barbie. This iconic doll has now surpassed the $1 billion mark at the global box office, an extraordinary accomplishment in just its third weekend of release. The predictions made yesterday have now become a reality, and the numbers speak for themselves.

The International Box Office Success

With an estimated $572 million internationally and a staggering $1.031 billion worldwide by Sunday, Barbie has proven its universal appeal. The doll’s third session brought in an impressive $74 million from over 20,000 screens in 69 different markets. What makes this even more impressive is that Barbie only experienced a 41% decrease from the previous weekend, demonstrating its enduring popularity.

Barbie’s success is not limited to a few regions; it has captured the hearts of audiences around the world. Many markets have shown exceptional holds, with Austria recording a decrease of just 4%, and Taiwan following closely behind with -8%. Other remarkable holds were seen in Denmark (-9%), Belgium (-14%), Germany (-17%), Holland (-22%), France (-23%), Norway (-23%), Sweden (-23%), Finland (-24%), Hong Kong (-31%), Australia (-34%), Singapore (-35%), and the UK (-38%). These numbers are a testament to Barbie’s widespread appeal and its ability to maintain audience interest.

Barbie has not only conquered the box office but has also captured the number one slot in 35 markets. It has emerged as the second highest-grossing studio film of 2023, both internationally and globally. Surprisingly, the only other film to achieve the $1 billion milestone this year is the Super Mario Bros Movie. Barbie’s success is unmatched, and it continues to break records.

An Unrivaled Achievement

Barbie’s success is not limited to the international market; it has also emerged as the number one U.S. movie in 19 different markets, including Italy, the UK, Brazil, and Australia. This achievement is a testament to the doll’s enduring popularity and global appeal. Furthermore, Barbie has become the biggest Warner Bros title ever released in 12 markets, including Brazil, Australia, and Poland. Its dominance knows no bounds.

Surpassing the Competition

Barbie’s ascent to the $1 billion mark is even more impressive when compared to other blockbuster films. It has already surpassed the lifetime grosses of Fast X, Guardians of the Galaxy Vol 3, Harry Potter and the Prisoner of Azkaban, Batman V Superman: Dawn of Justice, and many others. Barbie’s popularity has prevailed over some of the biggest franchises in cinema history, solidifying its position as a global phenomenon.

A Resilient Performance in Europe and Latin America

Across Europe, Barbie has shown remarkable resilience, with only a 30% decline in box office figures. This proves that the doll’s appeal reaches far beyond cultural boundaries, resonating with audiences of all backgrounds. Additionally, Barbie has become the biggest Warner Bros title ever released in Latin America, further solidifying its global dominance.

Barbie’s journey to crossing the $1 billion mark is a testament to the doll’s timeless appeal and the dedication of the talented individuals behind its success. This achievement cements Barbie’s status as a global icon and sets a new benchmark for future movies. With its extraordinary performance at the box office, Barbie has captivated audiences worldwide and secured its place in cinematic history.

International

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