Former President Barack Obama visited the westside of LA on Thursday for a meeting at Creative Artists Agency (CAA). The purpose of the meeting was to discuss future projects for Higher Ground, the production company owned by Barack and Michelle Obama. Although Michelle Obama did not attend the meeting, President Obama, along with Higher Ground president Vinnie Malhotra and other members of the production company’s team, was present. The meeting took place in one of CAA’s large conference rooms, with a noticeable Secret Service presence outside and inside the building.
Obama’s visit to CAA attracted significant attention, with onlookers expressing excitement and awe at the presence of the former President. As one observer put it, “a lightning bolt went through the floor when we heard he was here.” Obama’s star power is undeniable, even in Hollywood where big stars are a common sight. His involvement in Higher Ground, which has produced acclaimed projects such as the Oscar-winning “American Factory” and the Emmy-winning “Our Great National Parks,” adds a level of prestige and quality to the production company’s work.
CAA’s Association with Higher Ground
CAA has been working closely with Higher Ground since the production company signed a deal with the agency over a year ago. While CAA does not represent Barack or Michelle Obama individually, they have been instrumental in helping Higher Ground secure deals for both big-screen and small-screen projects. The Obamas have been actively involved in the creative process, providing valuable input and notes on projects such as the forthcoming film “Leave The World Behind,” directed by Sam Esmail and starring Julia Roberts and Ethan Hawke.
Higher Ground Productions was launched in May 2018 by the former First Couple, and it quickly made an impact in the entertainment industry. In addition to their partnership with Netflix, which resulted in a multi-year deal, Higher Ground has also ventured into the world of podcasting, with Michelle Obama hosting her own series and the Obamas teaming up with Bruce Springsteen for “Fatherhood.” The company’s commitment to producing diverse and compelling content has garnered critical acclaim and earned them a loyal audience.
With their meeting at CAA, the Obamas are positioning Higher Ground for even greater success in the future. By actively participating in the creative process and collaborating with talented filmmakers and actors, they are shaping the company’s output and ensuring that the projects meet their high standards. As fans of movies themselves, the Obamas are not just concerned with promoting their own experiences but are eager to support stories that resonate with audiences and deliver exceptional filmmaking. Their dedication to quality and their belief in the power of storytelling bode well for the continued success of Higher Ground.
Barack Obama’s visit to CAA to discuss future projects for Higher Ground demonstrates the Obamas’ continued involvement and commitment to their production company. Through their collaboration with CAA and their active participation in the creative process, the Obamas are leaving their mark on the entertainment industry. With their track record of producing award-winning and critically acclaimed content, Higher Ground is poised for even greater success in the years to come.