STV, Scotland’s leading media company, has announced the appointment of Rufus Radcliffe as its new Chief Executive Officer. Radcliffe, who previously oversaw the relaunch of ITV’s streaming service, will bring his expertise in digital transformation to lead STV into a new era of growth and innovation.
A Digital Pioneer
Having spent 13 years at ITV, Radcliffe has a proven track record of driving digital innovation in the media industry. During his time at ITV, he played a key role in the shift from linear broadcasting to digital, overseeing the launch of streamer ITVX and contributing to the successful launch of BritBox. His appointment signals STV’s commitment to becoming a digital-first, content-led business.
STV and ITV have a unique relationship, with STV serving as ITV’s franchise licensee in Scotland. This partnership allows STV to broadcast ITV’s most popular shows, such as Coronation Street and Emmerdale, locally. Radcliffe’s experience at ITV will undoubtedly strengthen this collaboration and drive further growth for both companies.
Paul Reynolds, Chair of STV Group plc, expressed his excitement about Radcliffe’s appointment, highlighting his strategic and operational expertise. With Radcliffe at the helm, STV is poised to embark on a new phase of growth and innovation. The company’s focus on digital content and technology will set it apart in the competitive media landscape.
Board Changes
In addition to Radcliffe’s appointment, STV also announced changes to its board. Non-Executive Director Simon Miller will be stepping down in December, with Colin Jones joining the board. These changes reflect STV’s commitment to bringing in top-tier talent and driving strategic decision-making at the highest levels.
As Rufus Radcliffe takes the reins as CEO of STV, the company is poised for a digital transformation. His experience and expertise in digital media will drive growth and innovation, positioning STV as a leader in the evolving media landscape. With a focus on content-led strategies and technological advancements, STV is set to carve out a unique position in the market under Radcliffe’s leadership.