The National Association of Theatre Owners (NATO) has recently appointed Todd Halstead as the Director of Independent Exhibitor Engagement. Halstead, who currently serves as NATO’s Director of Government Relations and Strategy Development, will now also work specifically with indie theater owners to support and enhance their presence in the industry. This new role is part of NATO’s ongoing commitment to the independent theater sector, which has faced numerous challenges even before the pandemic.
Independent theaters, often operating on smaller budgets and without the support of major studio releases, have always faced an uphill battle in the competitive entertainment landscape. The emergence of streaming platforms and changing consumer preferences have further compounded these challenges. The COVID-19 pandemic dealt a devastating blow to the entire theater industry, but independent exhibitors have been particularly slow to recover. The appointment of Todd Halstead in this new position reflects NATO’s recognition of the unique struggles faced by indie theater owners.
Todd Halstead’s Background
Todd Halstead brings a wealth of experience and expertise to his expanded role within NATO. He previously spearheaded NATO’s government advocacy efforts from 2007 to 2014, advocating for the needs and interests of theater owners. In addition, Halstead served as the Executive Director of the Theatre Owners of Mid-America and its convention, CinéShow, from 2014 to 2021. During his tenure, he played a key role in the development of the Independent Cinema Alliance (ICA) and served as its Executive Director from 2019 to 2021.
In his new position, Halstead will work closely with NATO’s Independent Theatre Owners Coalition (ITOC), a group dedicated to supporting and promoting the interests of independent theater owners. This collaboration aims to foster a more inclusive and thriving future for independent exhibitors. Colleen Barstow, the Chair of ITOC, expressed her enthusiasm for the partnership and highlighted the importance of independent theaters in local communities.
NATO President and CEO Michael O’Leary reaffirmed the organization’s commitment to independent exhibitors and praised Todd Halstead’s dedication to their success. O’Leary emphasized the significant economic and cultural contributions that independent theaters make to communities across the country. He also expressed excitement about the potential initiatives that will be launched as part of NATO’s renewed focus on independent exhibitors.
Todd Halstead’s strategic role will involve collaborating with industry leaders and government officials to advocate for the needs of independent theater owners. With his extensive experience and connections, Halstead is well-positioned to drive positive change and empower independent exhibitors. His regular presence in Washington, D.C., as well as his engagement with NATO members nationwide, demonstrates his commitment to representing the interests of independent theaters effectively.
The expansion of Todd Halstead’s role within the National Association of Theatre Owners signifies a renewed focus on supporting independent exhibitors. This strategic move reflects NATO’s dedication to the success and longevity of independent theaters, which play a vital role in the American theatrical exhibition industry. With Todd Halstead leading the way, the future looks promising for indie theater owners as they navigate the challenges and opportunities of an ever-evolving entertainment landscape.