Meghan Markle’s latest project, the American Rivera Orchard, has caused quite a stir in the market, specifically impacting the sales of King Charles’ range of jams. The Duchess of Sussex, at the age of 42, introduced the first products from her lifestyle brand on March 14.
Meghan distributed 50 jars of jam to a select group of friends and influencers who quickly shared images of the chic products online. This move had an instant effect on the sales of Prince Charles’ own preserves, with his strawberry jam selling out in a matter of hours after photos of Meghan’s products went viral on social media.
The recipients of Meghan’s debut product, including notable figures like fashion designer Tracy Robbins and polo player Nacho Figueras’ wife, Delfina Blaquier, were enamored by the chicness of the products. The jam jars were elegantly adorned with hessian fabric lids secured with cotton bows, and each featured the American Riviera Orchard logo with Meghan’s handwritten note indicating its batch number.
While Meghan has remained tight-lipped about the future offerings of her brand, a trademark application filing has hinted at a range of products that might be in the pipeline. From digital and print cookbooks to tableware like cutlery, dinnerware, and decanters, as well as a variety of food items including jams, jellies, spreads, and butters, American Riviera Orchard promises a diverse selection.
Commenting on Meghan’s foray into the lifestyle brand market, royal expert Christine Ross emphasized the logical progression of American Riviera Orchard for the Duchess. With Meghan’s previous success with her personal lifestyle blog, The Tig, there is anticipation for the relatable and down-to-earth content she will bring to her new brand. The appeal lies in the attainability of the glamour and elegance showcased in Meghan’s lifestyle.
Meghan Markle’s venture into the American Riviera Orchard lifestyle brand has not only shaken up the market but also set the stage for a future filled with sophisticated and relatable products. The impact on King Charles’ jam sales is just a glimpse of what this dynamic new brand has in store for consumers. With Meghan’s impeccable taste and attention to detail, American Riviera Orchard is poised to make waves in the world of lifestyle brands.