The entertainment industry has seen a surge in copycat versions of popular TV shows appearing on social media platforms such as YouTube, TikTok, and Twitch. Lucas Green, Chief Content Officer of Operations at Banijay, has expressed concern over these copycats, labeling them as a significant problem that needs to be addressed within the industry. These unofficial versions are hurting the creative economy by bypassing licenses and rules set in place by the original creators.
Green highlighted the difficulties faced by original creators in challenging these copycat versions from a legal standpoint. With a growing army of social media personalities producing content without regard for intellectual property rights, it has become increasingly challenging for content powerhouse companies like Banijay to protect their original formats and franchises. These copycats often operate on shoestring budgets with smaller teams, which can compromise below-the-line production quality and contributor duty of care.
The Need for Industry Discussion
Green emphasized the importance of discussing this issue with industry stakeholders, including UK trade body Pact and government officials. The unchecked proliferation of copycat versions poses a threat to the rights and intellectual property of original creators, as well as the long-term relationship with audiences who consume well-regulated, longform content. Without intervention, there is a risk that future audiences will prioritize instant gratification over high-quality, well-executed content.
The emergence of copycat versions has sparked debate within the entertainment industry, similar to the discussions prompted by the rise of streaming platforms in previous years. The lines between traditional TV, streaming, and social media content creators are becoming blurred, as evidenced by collaborations between talent like Mr. Beast and major platforms like Amazon. While Banijay supports talent working across various mediums, there is a growing need to protect the integrity of longform content and the intellectual property model.
The proliferation of copycat versions of TV shows on social media platforms presents a significant challenge to the creative economy and original content creators. The industry must come together to address this issue, protect intellectual property rights, and preserve the value of well-executed, longform content for future audiences. It is imperative for companies like Banijay to take a leadership role in advocating for the protection of original formats and franchises in the face of increasing copycat activity.