IMAX, a global leader in immersive movie experiences, is rapidly expanding its partnership with Pathé Cinemas in Europe. With a new agreement in place, IMAX will be installing five new IMAX with Laser systems, four of which will be located in France. This partnership goes beyond installations; it also involves distribution, as IMAX and Pathé Live will release three upcoming Pathé Live films in the IMAX network. France is a Top 10 market for IMAX, with the company on track to match its record-breaking year in 2019.
IMAX’s expansion in France is a significant move that highlights the company’s increasing influence in the country. With the installation of four new IMAX with Laser systems, more moviegoers in France will have access to the extraordinary IMAX experience. The partnership with Pathé Cinemas plays a crucial role in this expansion, as it continues to be one of IMAX’s premier global strategic partners. The collaboration allows Pathé Cinemas to bring new cinematic experiences to its audiences, showcasing the latest IMAX technology.
In addition to the expansion of its network, IMAX is also diversifying its content portfolio through this partnership. The collaboration with Pathé Live will include the release of three upcoming films. The first film under this agreement is set to be the first-ever Filmed for IMAX classical ballet stage performance to be released in cinemas. Produced by Paris Opera and Pathé Live, this ballet stage performance of Swan Lake, choreographed by Rudolf Nureyev, will be filmed using IMAX cameras. The global release is scheduled for the end of 2024. This collaboration allows IMAX to explore new content avenues and provide audiences with unique experiences.
The expanded partnership between IMAX and Pathé Cinemas aligns with two key strategic priorities for IMAX. Firstly, it focuses on the expansion of IMAX’s network in the thriving French cinema market, where the company has seen significant box office results. France’s love for film and appreciation for immersive experiences make it an ideal market for IMAX to continue its growth. Secondly, the partnership supports IMAX’s goal of diversifying its content portfolio. By incorporating classical ballet stage performances captured in IMAX format, IMAX expands its offering beyond traditional blockbuster films and appeals to a broader range of audiences.
Pathé Cinemas, as an esteemed partner, is thrilled to deepen its historical partnership with IMAX through this new agreement. The deal represents a significant milestone in the strategic alliance between the two companies. Pathé Cinemas recognizes the value IMAX brings to the cinematic landscape and is committed to expanding one of the world’s most successful IMAX circuits.
The continued partnership and expansion between IMAX and Pathé Cinemas pave the way for an exciting future in the world of cinema. IMAX’s commitment to delivering immersive movie experiences combined with Pathé Cinemas’ dedication to providing quality content will undoubtedly captivate audiences in France and beyond. The installation of additional IMAX with Laser systems and the release of unique filmed performances demonstrate the companies’ shared vision of pushing the boundaries of what cinema can offer. As the partnership grows, so will the opportunities for cinematic innovation and unforgettable movie experiences.