Paramount+, a popular streaming service, has recently announced its plans to expand its Premium tier subscriptions to several international markets. This move signifies an important step in the company’s goal of global expansion and increasing its subscriber base. In addition to the Premium tier, Paramount+ also plans to introduce its advertising tier in select overseas markets. This article will explore the significance of this expansion and its potential impact on the streaming industry.
On November 16, Paramount+ will launch its Premium tier subscriptions in Australia, Canada, Brazil, and Mexico. This rollout will be followed by an expansion into more international markets in the future. This strategic move allows Paramount+ to tap into a larger customer base and capitalize on the growing demand for streaming services around the world.
Differentiation from Competitors
Paramount+ aims to differentiate itself from its competitors by offering a range of features in its Premium tier. Subscribers to the Premium tier will have access to 4K UHD, HDR10, and Dolby Vision formats, enhancing the overall streaming experience. Additionally, the Premium tier allows for four concurrent streams, compared to the two streams offered in the standard plan. These added features provide a compelling value proposition for customers and position Paramount+ as a premium streaming option.
The pricing of the Premium tier varies across different markets. In Australia, the monthly subscription will cost $13.99 AUD, with an annual option available at $124.99 AUD. In Brazil, the monthly price is set at $R 34.90, while the annual subscription is priced at $R 309.90. For Canada, the monthly and annual costs are $13.99 CAD and $124.99 CAD, respectively. In Mexico, subscribers can access the Premium tier for $179 MXN per month or $1609 MXN annually. These pricing options provide flexibility for customers to choose the plan that best suits their needs and budget.
To ensure maximum accessibility, Paramount+ will be available on various platforms. At the time of launch, subscribers can access the Premium tier through the Paramount+ app on Apple iOS, Apple tvOS, Amazon Fire, Google, Roku, and Samsung devices. Furthermore, the company plans to expand support for additional platforms, including LG, VIDAA/ Hisense, Xbox, and Amazon Prime Video in 2024. This broad platform availability demonstrates Paramount+’s dedication to reaching a wide audience base and providing a seamless streaming experience.
Marco Nobili, Executive Vice President, and International General Manager at Paramount+, expressed his excitement about expanding the company’s footprint in international markets. He emphasized the company’s focus on scaling the business and providing customer choice. This expansion aligns with Paramount+’s goal of becoming a global leader in the streaming industry and catering to the diverse preferences of its audience.
Paramount+’s decision to expand its Premium tier subscriptions into international markets marks an important milestone in its global expansion strategy. By offering premium features, flexible pricing options, and broad platform availability, Paramount+ aims to establish itself as a compelling and competitive streaming service worldwide. This expansion provides customers with more choices and further strengthens Paramount+’s position in the streaming industry.