Wendy McMahon, the new CBS News chief overseeing CBS Media Ventures, has made her first major executive hire in the form of Stacy Rader. As the Senior Vice President of First-Run Development and Brand Extensions, Rader will be based in New York and collaborate with senior leadership to establish and coordinate CMV’s content strategy across various platforms. This move comes after Elaine Bauer Brooks, former Executive Vice President of Development and MultiPlatform Content, left the company in August. Brooks’ departure coincided with Steve LoCascio’s retirement and a corporate restructuring that led to McMahon taking charge.
McMahon expressed her enthusiasm for Rader, highlighting her extensive experience as a producer with a keen eye for creating captivating content. Rader is also known for her expertise in revitalizing brands to meet audience expectations, as well as exploring new business opportunities. McMahon believes that these qualities will be invaluable as CBS Media Ventures develops new shows and expands its existing franchises. Additionally, McMahon reiterated the company’s dedication to the first-run syndication business, acknowledging the ongoing contraction in the industry.
Despite the challenges faced by the syndication landscape, CBS Media Ventures remains committed to delivering gold-standard programming. Rader echoed this sentiment, underlining the company’s unwavering dedication to creating exceptional content. She expressed excitement at the prospect of building upon the success of CMV’s iconic and award-winning shows while also contributing to their growth and impact. Rader brings not only her professional expertise but also her passion and longstanding viewership as a fan.
With over a decade of experience at Sony Pictures Television, Rader rose to the position of Executive Vice President and Head of Brand Partnerships for The Dr. Oz Show spinoff, The Good Dish. She also co-created and developed this syndicated show, serving as its co-executive producer. Rader’s contributions extended to the flagship program, Dr. Oz, where she held the role of Head of Brand Partnerships. Additionally, Rader served as a co-executive producer of development for A+E Factual Studios-Six West Media. Her diverse background in both syndication and development positions her well for her new role at CBS Media Ventures.
The arrival of Stacy Rader and her appointment as SVP of First-Run Development and Brand Extensions marks a new era for CBS Media Ventures. With a renewed commitment to compelling content and brand modernization, the company aims to navigate the continuously evolving syndication landscape. Rader’s extensive experience and passion for the industry position her as a valuable asset in achieving these goals. As CBS Media Ventures continues to evolve and adapt, it will undoubtedly maintain its reputation for delivering exceptional programming.