In a surprising turn of events, the BBC emerged as the dominant player in the UK TV scripted shows market in 2023. Despite facing challenges such as budget cuts and inflation, the public broadcaster managed to greenlight 129 out of 256 scripted shows, accounting for half of all commissions in the country. This is a significant increase from the previous year, showcasing the BBC’s resilience in the face of adversity.
One of the most notable changes in the BBC’s commissioning strategy was the focus on kids shows and thrillers. While comedy commissions saw a decline, children’s programs and crime dramas saw a significant uptick in orders. This shift reflects the changing tastes and preferences of the audience, as well as the need to appeal to a diverse range of viewers across different genres.
The BBC’s decision to cut down on unscripted programming in order to meet savings targets had a noticeable impact on the overall commissioning landscape. While the broadcaster was able to maintain its scripted output, the changes in genre preferences and commissioning trends indicate a strategic response to financial constraints. This demonstrates the BBC’s commitment to adapting to new challenges while continuing to deliver quality content to its audiences.
Resilience in the Face of Adversity
Despite facing economic challenges and a tough advertising landscape, the BBC has managed to stay afloat and even thrive in the highly competitive TV industry. The broadcaster’s ability to weather the storm and maintain its commissioning activity is a testament to the strength of the public funding model. As media consumption patterns continue to evolve, the BBC’s resilience and adaptability will be crucial in navigating the ever-changing landscape of TV programming.
The BBC’s success in commissioning scripted shows in 2023 highlights the broadcaster’s ability to innovate and respond to external pressures. By focusing on kids shows and thrillers, while also making necessary budget cuts, the BBC has demonstrated its commitment to delivering engaging and diverse content to its audience. As the TV industry continues to evolve, the BBC’s ability to stay ahead of the curve will be essential in maintaining its position as a leading player in the UK television landscape.