With the release of the highly anticipated sequel “Twisters,” starring Glen Powell and Daisy Edgar Jones, the box office is anticipating a strong start. Initial tracking suggests that the film is projected to have an opening weekend of around $50 million, with the lower end forecasted at $45 million. Despite the current unpredictability of the marketplace, factors such as walk-up business and a heat wave are contributing to the optimistic forecasts.
The original “Twisters” film was released in 1996, directed by Jan de Bont and distributed by Warner Bros. The movie opened to $41 million and went on to earn an impressive $241.7 million domestically. Now, with the sequel in the hands of a new director, Lee Isaac Chung, and writer Mark L. Smith, Warner Bros. is once again looking to capture the attention of audiences both domestically and internationally.
According to tracking service Quorum, the primary demographic interested in watching “Twisters” in theaters are men under 35, followed by women over 35. Despite the lower interest from younger women, the movie is still considered to have strong appeal across different age groups, making it a three-quadrant success.
Leading up to the release of “Twisters,” the trailers have been generating significant buzz. The film was among the top four trailers to have a major impact following the Super Bowl in February, with a social media viewership exceeding 29 million. This indicates a high level of anticipation and interest from audiences, reinforcing the potential success of the movie at the box office.
In addition to “Twisters,” Universal Studios also has another blockbuster lined up for the summer season with Illumination’s “Despicable Me 4.” Set to open during the Independence Day holiday, the film is expected to surpass $100 million in just five days, solidifying Universal’s position as a powerhouse in the summer box office race.
Overall, the combination of a successful predecessor, strong marketing efforts, and a promising cast and crew has positioned “Twisters” as one of the most anticipated films of the summer. As audiences eagerly await the release date, the box office projections continue to rise, setting the stage for a potentially lucrative run for the sequel.