Suits, a television show that has been off the air for four years, has recently made a remarkable comeback, breaking streaming records left and right. Despite its absence, the series has managed to secure the top spot in the weekly Top 10 list for an impressive 12 consecutive weeks. This achievement is a testament to the enduring popularity of Suits, which had a successful run of nine seasons and even spawned a short-lived spinoff, Pearson.
In a surprising turn of events, Suits found a second life through a modestly priced second-cycle non-exclusive deal with Netflix. For a relatively low cost per episode, the first eight seasons of the show became available for streaming on Netflix and were also shared with Peacock. This move proved to be a stroke of genius, as Suits quickly became a phenomenon. The show’s creator, Aaron Korsh, expressed his astonishment at the runaway success of his series’ second life, admitting that he had underestimated its potential all along.
One possible explanation for Suits’ resurgence is Netflix’s algorithm, which may have played a significant role in driving viewership. The combination of factors like curiosity about Meghan Markle’s final role before becoming a British royal, the show’s captivating storytelling, memorable characters, and a summer launch (a season known for its popcorn entertainment) likely contributed to its popularity. This unexpected triumph also serves as a validation for linear TV content, which has often been criticized in the age of streaming platforms.
Suits also defied industry norms by allowing Aaron Korsh, a relative TV novice, to lead the show. Traditionally, inexperienced showrunners were paired with more seasoned professionals. However, Korsh was given the opportunity to prove himself, and by the fourth episode of the series, he had clearly demonstrated his readiness for the role. This decision to place trust in an up-and-coming creator has undoubtedly paid off, as Suits continues to dominate the streaming landscape.
Overall, the unexpected resurgence of Suits is a testament to the enduring appeal of the show and the power of linear TV content. Despite being off the air for several years, Suits has managed to capture the attention of audiences worldwide, breaking streaming records and surpassing popular shows like Ozark. This success story highlights the importance of taking risks in the television industry and trusting the creative vision of talented individuals like Aaron Korsh. With its addictive storytelling and memorable characters, Suits has proven that sometimes, lightning can strike twice in the world of television.