Rubicon Global Media, the recently formed company by industry veterans Chris Albrecht and Jorge Granier, has announced a new strategic partnership with BTF Media, a leading film and television production firm based in Mexico. This partnership aims to accelerate Rubicon’s efforts to aggregate intellectual property (IP) from Mexico and transform it into compelling story-driven content with global appeal.
BTF Media’s Track Record
Led by entrepreneurs and producers Francisco E Cordero and Ricardo Coeto, BTF Media has an impressive track record in the industry. The company has produced successful series such as “Maradona: Blessed Dream” for Amazon Prime Video, “Papas por Encargo” for Disney+, and “La Muchacha que Limpia” for HBO Max. In addition, BTF has produced acclaimed films like “Soy Tu Fan” and “Sintiéndolo Mucho,” which earned a prestigious Premios Goya Award. With distribution relationships with Buena Vista International, Warner Media, NBC Universal, and Amazon Studios, BTF Media has established itself as a major player in the Latin American content market.
Rubicon Global Media has been actively pursuing partnerships to expand its reach and access to valuable IP. Prior to the partnership with BTF Media, Rubicon had formed a strategic alliance with Madrid’s Secuoya Studios, which provided development funding and deficit financing for select projects. This collaboration with BTF Media further strengthens Rubicon’s position in the Latin American market and enhances its ability to option high-quality TV shows and films.
Mexico’s Content Potential
Mexico is rich in content and talent, making it a prime location for Rubicon’s expansion. Both Chris Albrecht and Jorge Granier recognize the immense opportunities present in the Mexican market. By leveraging BTF Media’s deep local knowledge and distribution relationships, Rubicon aims to tap into Mexico’s vast library of content and bring it to global audiences.
A Global Approach
Rubicon Global Media’s vision extends beyond creating content solely for Spanish-speaking audiences. The company aims to transform Spanish-language IP into multi-language content with global talent and appeal. With a strong foundation in Latin American content, Rubicon is well-equipped to bridge cultures and languages to create compelling stories that resonate with audiences worldwide. This global approach sets Rubicon apart and positions them as a leading player in the industry.
For BTF Media, this strategic alliance with Rubicon Global Media provides a significant opportunity to maximize growth. By leveraging Rubicon’s expertise and reach, BTF Media can further expand the globalization of its award-winning stories and valuable IP. With a special emphasis on reaching the U.S. and LatinX mainstream markets, BTF Media aims to captivate audiences on a global scale.
The partnership between Rubicon Global Media and BTF Media marks an exciting milestone in the development of Latin American content. With their combined expertise and resources, these industry leaders are well-positioned to drive future growth and transform Spanish-language IP into captivating multi-language content with worldwide appeal. As the demand for diverse and inclusive storytelling continues to rise, Rubicon and BTF Media are poised to make a significant impact on the global entertainment landscape.