According to The Wall Street Journal, movie mogul Jeffrey Katzenberg has advised President Joe Biden to “own” his age and turn it into an asset. Katzenberg and other advisers have pointed out that if Mick Jagger and Harrison Ford can still do it at 80, Biden can lean into his longevity too.
Katzenberg’s Influence
The Wall Street Journal reports that Katzenberg has become an influential outside adviser to President Biden in recent months. With years of business experience, Hollywood storytelling skills, and a Rolodex of contacts in California’s entertainment and tech industry, Katzenberg is well-equipped to provide valuable guidance. He has been announced as one of seven national co-chairs of Biden’s 2024 campaign, the only one who does not hold elected office.
Challenges and Opportunities
Katzenberg faces significant challenges, including Biden’s low approval ratings, a majority of Democrats who would prefer he does not run, and allegations of corruption. However, he is determined to help Biden succeed and has already brought an outside-the-Beltway perspective to the campaign. Katzenberg’s role is still evolving, but he could raise as much as $2 billion and connect the campaign with technology, social media, and messaging strategies by leaders.
Republican Response
Republicans do not seem concerned about Katzenberg’s involvement in the campaign. According to The Wall Street Journal, Republican strategist Jesse Hunt said, “It’s another wealthy Hollywood celebrity whispering in the ear of a presidential candidate who is failing to connect with a working-class population that doesn’t feel like the administration is dealing with their economic concerns.”
Jeffrey Katzenberg’s advice to President Biden to “own” his age could be a valuable asset to the campaign. Despite the challenges, Katzenberg’s experience and connections in the entertainment and tech industries could prove useful in raising funds and connecting with voters. Only time will tell if Biden will take his advice and leverage his longevity to his advantage.