Fox Entertainment and Australian pay-TV giant Foxtel have recently announced a new partnership to co-produce scripted series for both domestic and international markets. This collaboration will involve the co-development of series by Fox’s in-house studio arm, Fox Entertainment Studios, with talent from both countries contributing to the projects. The agreement will also include original content created specifically for Foxtel and its subscription streaming service, Binge.
International Expansion Strategy
This collaboration between Fox Entertainment and Foxtel marks a significant step in Fox’s strategy to expand its international footprint through innovative business models. By partnering with overseas companies and creatives, Fox aims to produce high-quality content at competitive prices. This approach allows Fox to move away from the traditional vertically-integrated structure of U.S. studios and explore new opportunities in the global market.
Both Fox Entertainment and Foxtel stand to benefit from this partnership. Foxtel, known for its successful co-productions like Binge comedy Colin From Accounts and Irish-Australian drama Mix Tape, sees this collaboration as an opportunity to attract international producers to Australia and develop content with broad appeal. For Fox, the partnership with Foxtel represents a strategic move to expand its reach and work with top companies and creatives worldwide.
As part of this new pact, Fox and Foxtel will co-commission shows that blend the best of both countries’ creative talent. This includes above- and below-the-line professionals collaborating on various projects, from scripted series to animated content. The companies share a common goal of creating compelling and engaging content that resonates with audiences both locally and internationally.
Driving Growth and Innovation
The CEOs of both Fox Entertainment and Foxtel have expressed their commitment to driving growth and innovation through strategic partnerships. By leveraging each other’s strengths and resources, Fox and Foxtel aim to push boundaries in content creation and delivery. This collaboration reflects a shared vision of delivering global thinking to local productions and sharing diverse stories with audiences worldwide.
The collaboration between Fox Entertainment and Foxtel represents a significant opportunity for both companies to expand their reach, develop high-quality content, and showcase the best of Australian and American creative talent. This partnership underscores the importance of international collaboration in today’s global entertainment landscape and paves the way for more innovative and exciting projects in the future.