JioCinema, the popular Indian streaming service, has recently acquired the rights to produce an Indian version of the beloved dating format, Temptation Island. This exciting news comes after the platform’s successful run with Bigg Boss, the Indian adaptation of Big Brother. With a focus on relationships and human emotions, JioCinema aims to capture the attention of Indian viewers and offer them a unique and compelling viewing experience.
Temptation Island is a reality show that puts couples to the ultimate relationship test in an enchanting tropical paradise. Just like in other versions of the show, participants willingly separate from their partners to explore new romances in an environment filled with allure. It challenges them to confront their insecurities and temptations, forcing them to evaluate the strength of their current relationships.
Banijay Asia, the distributor and producer of Temptation Island, has been expanding its reality production hub in India to cater to the growing demand for reality shows in the region. CEO Deepak Dhar revealed earlier this year that production for the Indian version of Temptation Island would begin soon. JioCinema’s acquisition of the format confirms the show’s imminent arrival on Indian screens.
For JioCinema, securing Temptation Island is the latest move in their strategy to attract a larger subscriber base in India’s flourishing streaming market. The platform has been making significant content plays, including securing streaming rights for the popular Indian Premier League (IPL) cricket matches and partnering with Warner Bros Discovery, NBCUniversal, and Viacom18’s streaming channels. These additions have undoubtedly strengthened JioCinema’s content library.
To enhance its capabilities and expand its reach, JioCinema parent company Viacom18 joined forces with Mukesh Ambani’s conglomerate Reliance Industries, Paramount Global, and Bodhi Tree Systems. Bodhi Tree Systems, founded by former Fox CEO James Murdoch and ex-Star and Disney India Chairman Uday Shankar, made a strategic investment in JioCinema’s parent company. This investment, partially financed by Comcast’s recent investment in Bodhi Tree, has bolstered JioCinema’s position in the industry.
JioCinema has yet to announce an official release date for the Indian version of Temptation Island, but they have assured fans that it will premiere soon. Additionally, the popular snack brand Too Yumm has already come onboard as a sponsor for the show. This partnership indicates the high level of interest and support the Indian adaptation of Temptation Island has garnered.
Temptation Island remains a highly sought-after format internationally, with Amazon ordering three Latin American versions of the show earlier this year. The format had a successful run in the United States, spanning four seasons on USA Network. Its initial stint in the States dates back to 2001 when it premiered on Fox. The global success of Temptation Island sets high expectations for its Indian adaptation on JioCinema.
JioCinema’s acquisition of the Indian version of Temptation Island marks an exciting development for Indian viewers. With its focus on relationships and human emotions, the show aims to captivate audiences and provide them with a unique and compelling viewing experience. JioCinema’s strategic content plays and partnerships further reinforce its commitment to becoming a leading player in India’s streaming market. As we eagerly anticipate the premiere of Temptation Island, it’s clear that JioCinema is determined to bring quality content and engaging programming to its subscribers.