The popularity of K-dramas is undeniable, and digital platform Manta is capitalizing on this trend by offering webcomics for a price. Now, Manta is taking it one step further with the introduction of Manta Novels, bringing the source material of some of its most popular webcomics to English-language readers.
Korean dramas often find their inspiration from original novels, and Manta Novel is providing fans with the opportunity to read the stories that laid the creative foundation for webcomic series such as “Under the Oak Tree,” “Betrayal of Dignity,” and “I’ve Become a True Villainess.” These captivating stories will be curated into ebook format, easily accessible within the Manta platform. Subscribers can collect these novels in their digital libraries, immersing themselves in the world of K-drama source material.
Building a Strong IP Ecosystem
Travis Kim, CEO of Manta, expressed the company’s commitment to constructing a robust and sustainable IP ecosystem. By offering an exclusive collection of novels to its global audience, Manta proves its dedication to providing exceptional and unique content. With a deep understanding of what fans seek, Manta strives to cater to their desires by delivering outstanding story IP in every possible way.
In an effort to expand the reach of its stories, Manta has partnered with Penguin Random House’s Inklore imprint to publish print novels. This strategic alliance allows Manta to tap into the traditional publishing industry, catering to readers who prefer physical books. With titles like “Disobey the Duke if You Dare” and the upcoming “Under the Oak Tree” hitting bookshelves, Manta ensures that both digital and print readers can enjoy their captivating narratives.
Owned by South Korea’s RIDI Corporation, Manta burst onto the scene in November 2020 and quickly established itself as a leading comics app. Its popularity extended beyond borders, captivating audiences in the U.S., Mexico, and Spain. By September 2023, Manta had already garnered over 12 million downloads, a testament to its far-reaching appeal.
Looking Ahead
The appointment of Travis Kim as Manta’s first CEO in October of the previous year signaled the company’s ambition to continue expanding its influence in the world of K-dramas. With the introduction of Manta Novels, Manta solidifies its position as a platform committed to delivering captivating and diverse content to its global audience.