Imax’s recent deal with Muvi Cinemas, Saudi Arabia’s largest exhibitor, marks the opening of four new Imax With Laser locations in prominent commercial centers across the country. The expansion includes two locations in Riyadh, the capital city, one in Jeddah’s Mall of Arabia, and the first Imax system in Dhahran. While three of the locations are set to open by the end of this year, the fourth is scheduled for 2025.
The partnership between Imax and Muvi Cinemas aims to provide audiences with an immersive cinematic experience. Muvi CEO Adon Quinn expressed gratitude for joining forces with Imax, emphasizing the commitment to delivering top-notch cinematic experiences to guests. Imax CEO highlighted the company’s significant growth in Saudi Arabia in recent years and the potential for further expansion in the market.
Saudi Arabia has been a pivotal market for Imax, consistently ranking among the company’s top 20 countries worldwide. The audience in Saudi Arabia has shown a strong interest in a diverse range of Imax films, from Hollywood blockbusters to international releases. The success of titles like Oppenheimer and Bad Boys: Ride or Die underscores the country’s enthusiasm for Imax experiences.
Imax currently operates 10 locations in Saudi Arabia, with an additional 22 slated to open as part of the partnership with Muvi Cinemas. The company estimates the potential for at least 50 Imax locations in the country, highlighting the continued growth and demand for premium cinematic experiences. With partnerships with the top exhibitors in Saudi Arabia, Imax is well-positioned to meet the evolving needs of moviegoers in the region.
The collaboration between Imax and Muvi Cinemas signifies a significant milestone in expanding Imax’s presence in Saudi Arabia. The introduction of new Imax With Laser locations and the shared commitment to delivering exceptional cinematic experiences reaffirm the company’s dedication to meeting the demands of audiences in the region. With a strong foothold in one of its top markets globally, Imax is poised for continued success and growth in Saudi Arabia’s thriving cinema industry.