Entrepreneur Michael Kassan recently hosted a cocktail party in the South of France to unveil his new venture, 3C Ventures. This event marked a significant milestone in his career, especially considering the ongoing legal dispute he is facing since parting ways with Medialink, the company he founded.
The lavish event took place at the Champagne Bar at the iconic Hotel du Cap in Antibes, France. The timing of the party coincided with a soirée hosted by Medialink and iHeartMedia, which took place just below where Lenny Kravitz performed for VIP guests. Despite the curious situation, Kassan expressed his appreciation for the significance of Cannes in his professional journey. He emphasized the importance of the event and its role in shaping his business strategies.
Kassan’s new company, 3C Ventures, is a consultancy firm that aims to provide a higher level of service compared to his previous endeavor. The CEO’s role involves assisting brands in navigating the complex media landscape by offering expertise in consulting, convening, and co-investing. The name ‘3C’ symbolizes the three key aspects that Kassan intends to focus on within his firm. Despite being in its initial stages, 3C Ventures has already attracted 10 clients and has a growing waitlist, indicating a promising future.
Entrepreneur Michael Kassan’s introduction of 3C Ventures represents a new chapter in his professional journey. The event in the South of France showcased his commitment to innovation and excellence in the consultancy industry. With a focus on Consulting, convening, and co-investing, 3C Ventures is poised to make a significant impact in the media landscape under Kassan’s leadership.