NEON’s latest release, Longlegs, has taken the industry by storm with its astonishing $2.5M-$3M previews. This unexpected success has set tongues wagging across the distribution circuit, marking a significant milestone for the specialty distributor known for its Palme d’Or winning films. The film’s previews have surpassed all expectations, outpacing its predecessors and positioning it as a potential game-changer in the box office landscape.
A Promising Opening Weekend
With such a strong start, industry insiders are speculating that Longlegs could be looking at a $10M-$15M opening weekend, a remarkable feat for a horror movie. Some are even suggesting that it might outperform other major releases like Apple Original Film/Sony’s rom-com, Fly Me to the Moon, which was initially projected to do $12M. Despite facing tough competition, Longlegs seems to have captured the audience’s attention and is poised to make a significant impact at the box office.
Longlegs follows the story of an FBI agent, portrayed by Maika Monroe, as she delves into an unsolved serial killer case with a dark twist involving the occult. The film promises unexpected turns and spine-chilling revelations as the protagonist uncovers a personal connection to the killer, making her race against time to prevent further tragedy. In a surprising move, veteran actor Nicolas Cage also stars in the film, although NEON has cleverly kept his involvement under wraps in their marketing materials.
NEON’s promotional efforts for Longlegs have been nothing short of groundbreaking. From cryptic teasers to exclusive screenings, the distributor has pulled out all the stops to generate buzz around the film. One particularly bold move involved partnering with Alamo Drafthouse Brooklyn to offer teenagers a chance to see the movie without their parents on a Friday night, complete with “bloody nuns” as chaperones to ensure a safe viewing experience. This unique approach to marketing has piqued curiosity and set Longlegs apart from its competitors.
NEON’s Longlegs has emerged as a dark horse in the box office race, captivating audiences and industry insiders alike with its compelling storyline and innovative marketing strategies. As the film prepares to make its theatrical debut, all eyes are on its performance, with high hopes for a successful opening weekend and a lasting impact on the cinematic landscape.