In a surprising turn of events, Rob Westerling is making a swift return to Harkins as its VP of Content & Programming in Scottsdale, AZ, mere weeks after being named Regal Cinemas SVP of U.S. Content. This move comes amidst a series of recent shifts in the leadership of major cinema chains, including the departure of Andrew Turner from Regal Theatres.
Westerling’s decision to leave Regal after only two weeks raises questions about the stability of the company and the challenges it may be facing in the post-bankruptcy landscape. Speculation surrounding Regal’s potential relapse into financial troubles is fueled by rumors of its parent company, Cineworld, seeking to divest its UK cinemas. The swift exit of Westerling points to larger issues within the organization that may be driving talented executives away.
Harkins Theatres’ president and CEO, Mike Bowers, expressed his excitement at Westerling’s return, touting it as a testament to the company’s culture and commitment to providing an exceptional moviegoing experience. Westerling’s reputation as a seasoned circuit executive with deep industry knowledge makes his return a significant win for Harkins.
With 23 years of experience in the entertainment industry, including 21 years at Regal, Westerling brings a wealth of knowledge and expertise to his new role. His journey from starting at West Town Mall in Knoxville, TN, to ascending to the position of Head of Film at Regal in 2018 is a testament to his dedication and passion for the cinema business.
While Regal expressed disappointment at Westerling’s departure, they acknowledged his decision and the need for him to follow his instincts. This move highlights the importance of aligning personal values with professional commitments in a rapidly-changing industry landscape.
Rob Westerling’s return to Harkins signals a significant change in the leadership landscape of the cinema industry. His decision to leave Regal after a brief stint sheds light on the challenges facing major theater chains and the importance of aligning personal values with corporate culture. As the entertainment landscape continues to evolve, industry professionals like Westerling play a crucial role in shaping the future of cinema exhibition.