BritBox International has recently announced Diana Pessin as its new Chief Marketing Officer. Pessin, who previously worked at Warner Bros. for nearly 20 years, brings a wealth of experience in media strategy and audience analytics to her new role. She will be overseeing all marketing efforts for BritBox International, including brand marketing, title campaigns, partner and growth marketing, as well as communications and publicity.
In addition to the appointment of Diana Pessin, BritBox International has also secured deals for the UK drama series, The Inheritance. The show, which was Channel 5’s top-rated series last year, has gained popularity among viewers. The acquisition of The Inheritance reflects BritBox International’s commitment to offering high-quality content to its subscribers.
With the recent acquisition of The Inheritance and the appointment of Diana Pessin as CMO, BritBox International is focused on expanding its reach and growing its subscriber base. The streamer’s partnership with distributors in various regions, such as RTE in Ireland, NPO in the Netherlands, and Pickbox in Croatia, Slovenia, Bosnia and Herzegovina, Serbia, North Macedonia, Montenegro, and Bulgaria, demonstrates its dedication to reaching a global audience.
One of the upcoming series to look out for on BritBox International is Passenger, starring Wumni Mosaku. This new series, coupled with a brand refresh led by Diana Pessin, sets the stage for continued success for the streaming service. Passenger promises to captivate audiences with its gripping storyline and talented cast.
Robert Schildhouse, President of BritBox North America and General Manager of BritBox International, praised Diana Pessin’s promotion, attributing it to her strong leadership and strategic marketing efforts. Schildhouse expressed confidence in Pessin’s ability to further grow and expand the BritBox brand globally. The team at BritBox International is excited about the future under Pessin’s guidance.
BritBox International’s recent announcements signal a new chapter for the streaming service. With Diana Pessin at the helm as Chief Marketing Officer and the acquisition of The Inheritance, BritBox International is poised for success. The streaming service’s focus on quality content and strategic partnerships bodes well for its continued expansion and growth in the global market. Stay tuned for more exciting updates from BritBox International.