Paramount’s upcoming film “If,” starring Ryan Reynolds and directed by John Krasinski, is generating a lot of buzz ahead of its May 17th release. With a projected opening of over $40 million, the film is already standing out as a potential hit. What makes this even more impressive is that “If” is an original movie, not based on any existing franchise. This sets it apart from many other big releases in recent years and shows that there is still room for fresh and innovative storytelling in Hollywood.
The movie has been garnering attention from a wide range of demographics, including parents, children, and the 17-34 age group, particularly females. The strong unaided tracking score of 16 indicates a high level of interest from audiences, surpassing even that of major franchise films like “Kung Fu Panda 4.” Ryan Reynolds’ track record of launching successful original films, like “Free Guy,” further adds to the anticipation surrounding “If.”
When looking at box office comparisons, it’s clear that “If” faces a unique challenge. Rarely do we see PG-rated live-action films with original concepts become blockbuster hits. Films like “Marley & Me” and “National Treasure” offer some points of reference, but “If” is truly breaking new ground. However, with the right marketing and audience reception, the movie could very well follow in the footsteps of previous Reynolds-led successes.
Paramount Studios, under the leadership of Brian Robbins, has been on a winning streak with films like “Mean Girls” and “Bob Marley: One Love.” Their ability to spot potential hits and turn them into box office successes bodes well for the future of “If.” The studio’s ongoing discussions with Skydance/Red Bird for a potential takeover only add to the excitement surrounding their upcoming releases.
In addition to “If,” other films are also making waves in the lead-up to their releases. Focus Features’ Amy Winehouse biopic, “Back to Black,” is eyeing a solid opening of $6-8 million after already raking in over $15 million overseas. Lionsgate’s horror film “The Strangers: Chapter One,” starring Madelaine Petsch from “Riverdale,” is also generating interest with a projected $6-10 million opening weekend.
As these films head into Memorial Day weekend, the key to their success will be their ability to attract audiences and keep them coming back for more. With a diverse range of genres and storylines, each movie has the potential to carve out its own niche in the competitive box office landscape. Overall, the upcoming weeks promise to be an exciting time for moviegoers and industry insiders alike.