Paramount’s Bob Marley: One Love had an impressive opening day with $14M, but saw a significant drop on Thursday, bringing in $3.85M. This biopic directed by Reinaldo Marcus Green is expected to have a six-day opening in the range of $35M-$38M. Despite the initial success, the drop in box office numbers raises questions about whether the film will be able to sustain its momentum.
Sony/Marvel’s Madame Web, on the other hand, had a more modest performance with $2.15M on Thursday, totaling $8.2M over two days. The film has the potential to reach $20M, but audience reception has been less than favorable. With a two-star rating on PostTrak and a 58% approval rating from general audiences, Madame Web is facing challenges in resonating with viewers. The confusion around the casting choices and the perceived lack of excitement on social media indicate potential issues for the film’s long-term success.
Fathom Event’s Chosen season 4, episodes 4-6 made $777K at 2,216 theaters, adding to the success of the previous episodes which have already grossed over $14M. Apple Original Films’ Argylle, on the other hand, brought in $450K on Thursday, ending its second week with a total of $31.7M. These films, while not as high profile as some of the other releases, have managed to maintain consistent performance at the box office.
Sony’s Anyone But You, however, continues to struggle with only $316K at 2,805 locations, marking an eighth week of $4.8M and a running total of $82.3M. The film’s inability to attract audiences despite being in theaters for an extended period raises concerns about its overall commercial viability.
The recent box office performances of these films reflect the challenges faced by the industry in attracting audiences and generating sustained interest. While some films like Bob Marley: One Love and Chosen have managed to find success, others like Madame Web and Anyone But You are struggling to make an impact. As the landscape of entertainment continues to evolve, it will be interesting to see how these films adapt to changing audience preferences and trends.