The box office tracking for Disney/Marvel Studios’ Deadpool & Wolverine is nothing short of impressive. The Quorum, known for monitoring box office projections six weeks ahead, is anticipating a huge opening with estimates ranging from $200M-$239M. This figure is unprecedented for an R-rated movie, as no film in this category has ever achieved such a monumental opening. Even if the movie falls slightly short and opens at $150M, it will still mark a significant milestone for both Ryan Reynolds and Hugh Jackman.
The current record for an R-rated opening at the domestic box office is held by the original Deadpool, which grossed $132.4M in February 2016. If Deadpool & Wolverine manages to surpass this figure, it will not only outperform its predecessor but will also set a new benchmark for R-rated films. Additionally, the movie has the potential to become the highest-grossing summer release, surpassing highly-anticipated films like Disney/Pixar’s Inside Out 2.
Among moviegoers willing to pay for a theatrical experience, Deadpool & Wolverine is generating significant buzz. The film, directed by Shawn Levy, has garnered high scores in terms of unaided and total awareness and interest. This level of audience engagement is unparalleled, making it the most eagerly awaited movie of the summer. Furthermore, the high Premium Large Format (PLF) score of 28% indicates that audiences are eager to experience the film in a premium format, further boosting its box office potential.
Interestingly, the tracking numbers for Deadpool & Wolverine show higher interest among male audiences compared to the highly successful Spider-Man: No Way Home. This demographic trend is a positive indicator for the film’s box office performance, as it suggests a strong appeal to a key audience segment. With the potential for tracking numbers to increase in the coming weeks, Deadpool & Wolverine is poised to make a significant impact on the box office upon its release.
The box office tracking for Disney/Marvel Studios’ Deadpool & Wolverine paints a rosy picture for the film’s commercial success. With impressive projections, the potential to set new records, and high levels of audience interest, the movie is positioned to be a major box office hit. As the release date approaches, all eyes will be on Deadpool & Wolverine to see if it can live up to the lofty expectations set by its pre-release tracking.