The National Association of Theatre Owners (NATO) has recently experienced a wave of resignations, raising concerns about the organization’s leadership and its impact on the industry. Jerry Pierce, the Tech Advisor for NATO, has decided to step down following the dismissal of EVP and General Counsel Jackie Brenneman. This article will analyze the reasons behind these resignations and their potential implications for the future of the organization.
Jerry Pierce, a former SVP at Universal and a key figure in the transition from film to digital cinema projection, is the latest in a string of departures from NATO. He joins Patrick Corcoran, the org’s former head of Corp Comm and VP, and former CEO John Fithian, who resigned after more than three decades. While it is normal to witness changes in leadership, the frequency and sequence of these departures raise eyebrows within the industry.
In an note released to The Hollywood Reporter, Michael O’Leary, the current CEO of NATO, was criticized for his leadership style and decision-making. According to sources, there is a perception that O’Leary lacks interest in and respect for the knowledge and experience of his staff. This sentiment is further aggravated by the removal of Jackie Brenneman, who was known for her contributions in sustaining smaller theaters and securing financial support during the pandemic. Brenneman was considered a potential candidate for the top position within NATO, but O’Leary was ultimately chosen.
The series of resignations and the concerns raised about the leadership within NATO have the potential to significantly impact the organization and the film exhibition industry as a whole. A lack of trust and confidence in the leadership can lead to disarray and hinder effective decision-making. Additionally, the departure of key personnel, such as Jerry Pierce and Jackie Brenneman, who have played crucial roles in the industry’s transition, may create a void that is not easily filled.
It is unclear how these recent developments will shape the future of NATO. The organization plays a vital role in representing the interests of theater owners and promoting the cinematic experience. However, without strong leadership and a cohesive team, it may struggle to navigate the challenges and opportunities ahead. It is essential for NATO to address the concerns raised by its former employees and take steps to rebuild trust and confidence within the organization.
The resignations of Jerry Pierce and other key personnel within NATO have cast a shadow of doubt over the organization’s leadership. The concerns raised regarding the CEO’s management style and the removal of Jackie Brenneman have highlighted the need for a reevaluation of the organization’s direction and decision-making processes. The film exhibition industry relies on NATO to advocate for its interests, and it is crucial for the organization to address these issues promptly and effectively to ensure its continued success in the evolving landscape of cinema.